The reason that “Facebook” is getting retired, per Zuck, is that he wants to “transition from people seeing us as primarily being a social media company to being a metaverse company.” What that means is that he’s trying to distance himself from Facebook and Instagram, the very brands he owns. How about this: Boomerware? Or in keeping with Silicon Valley’s penchant for trendy misspellings: LyfeSuck? Or instead of a name, there’s just the sound of Rome burning? And while we don’t yet know what the new name will be, I think I may be able to help here.
Mark Zuckerberg emerged from his walk-in T-shirt closet last week to make a stunning announcement: Facebook will be changing its name.